Disney Sells Out Oscar Ad Inventory Despite Pandemic Uncertainty
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deadline.comWhile the angst level is high going into Sunday’s Academy Awards given overall viewership trends, Disney Advertising Sales says it has sold out ad inventory for the telecast.While the company did not divulge any rate information or financials as reports circulate of significant declines, people familiar with negotiations said ABC has sought $2 million per 30-second spot.
That’s below the $2.15 million estimated by Kantar Media in 2020. Total ad revenue, per Kantar, was $129 million last year, plus another $21 million for red-carpet pre-show programming.Disney’s announcement promised “a broad range of categories and new ad formats.” The show will be based in two primary sites — the Dolby Theatre in Hollywood and Union Station in downtown LA
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