Ramachandran In Star India India show stars audience Ramachandran In Star India India

Disney Plus Hotstar Reveals Ambitious India Growth Plans (EXCLUSIVE)

Reading now: 650
variety.com

Naman Ramachandran In the crowded Indian streaming space, Disney Plus Hotstar is already the market leader with approximately 34 million paid subscribers, but going forward, a series of ambitious strategies will see the company look to expand its base even further.One key power play will involve betting on the sticky wicket of sports rights — particularly for cricket. “We are invested in sports, and we will continue to invest in sports,” Sunil Rayan, president and head of Disney Plus Hotstar tells Variety. “Competition is going to be intense.

But we’re ready for it.”India is a nation in thrall to the game of cricket and, in 2017, Star India, then part of Fox, had bid a mighty $2.55 billion for rights to the Indian Premier League (IPL).

Read more on variety.com
The website celebsbar.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA