Mónica Marie Zorrilla Disney Plus launched in November 2019, at a time when coronavirus wasn’t on the World Health Organization’s radar yet and quarantine lockdowns seemed a thing of dystopian films.
Soon, the streamer had to amass subscribers, maintain audience engagement and shift movie debuts, all while keeping the budding platform afloat.Against all odds, Disney Plus has racked up more than 100 million subscribers and has become a bonafide hit among kids and adults.“Our marketing campaigns have contributed to the platform’s success 100%,” said Joe Earley, executive VP of content curation and marketing at Disney Plus.
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