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Disney Can’t Use Stars Brand In Brazil After Lionsgate’s Starz Wins Court Round, Citing Customer Confusion, Trademark

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The stars are not aligning Brazil. A judge there has ruled that Disney cannot use its Stars+ brand for now because it is too easily confused with Starz, the service owned by Lionsgate that brought the original complaint.The court Friday granted a Starz request in appeal for a preliminary injunction — or temporary restraining order (TRO) – saying Disney can’t use the name Stars when the service rolls out in late August.

An earlier court had denied the injunction.“The plaintiff [Starz] proved to have priority of use and registration in Brazil over the wordmark ‘STARZPLAY,’ including for identifying entertainment services, which grants it the right to protect its reputation and material integrity,” wrote Judge Jorge Tosta in his decision.A

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