Discovery+, which has launched in the UK, Europe and the U.S., will light up in Canada on October 19.The streaming service will join an increasingly crowded marketplace in a nation with 38 million residents.
Disney+ and Apple TV+ are among the recent entrants competing with entrenched incumbents Netflix and Amazon Prime Video. Netflix leads the pack in terms of subscribers.
While the company does not break out its Canada numbers, eMarketer and other analysts have estimated it at north of 17 million.
Bell Media’s Crave is the top domestic streaming offering, with about 3 million subscribers. Bell in 2020 also made a deal to start carrying HBO Max programming.While Canada has fewer residents than other developed countries, it represents a
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