While the failure of Universal’s Dear Evan Hansen at the domestic box office with a $7.5M opening didn’t really surprise anyone after the movie was torn apart by critics post its TIFF world premiere, the latest misfire by a feature adaptation of a Broadway musical raises plenty of questions about the sub-genre’s fate at the box office.Should Dear Evan Hansen in its limited appeal debuted on streaming instead?
Or go day-and-date theatrical and streaming?After all, NBCUniversal’s streaming service Peacock desperately needs the product, so much so that they decided to make the sequel to their blockbuster horror reboot, Halloween Kills, a day-and-date attraction on Oct.
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