Brian Steinberg Senior TV EditorTV’s dollars are migrating to digital, just like its viewers.The CW has wrapped upfront negotiations, according to a person familiar with the matter, and expects a rise in advance ad commitments for its digital venues, but sees its primetime broadcast schedule take in similar volume to last year’s market.Variety estimates that CW may have seen primetime volume come in between $440.8 million and $626.9 million, in 2021, compared with $440.8 million and $$597.1 million in 2020More to come…..
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