EXCLUSIVE: In its first 24 hours after dropping on Feb. 17, the trailer for Disney’s edgy live-action feature Cruella about the famed 101 Dalmatians villainess drew a very notable 71M views per sources.That’s a very exceptional number for a trailer dropping during the pandemic, even beating the 24 hour trailer viewership figures of pre-Covid theatrical releases Maleficent: Mistress of Evil (61.7M) and Will Smith-Guy Ritchie hit Aladdin (60.8M).True, Cruella‘s traffic is a far cry from Disney’s Lion King trailer which posted an awesome first day record of 224M global views after dropping on Thanksgiving Day 2018.
Mulan‘s first teaser trailer was released in early July 2019 and also grabbed 175M first day views, but again, it was a different
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