Cruel Summer has posted Freeform’s most-watched overall series debut ever, averaging 3.81 million average multi-platform viewers in its first week.
The Jessica Biel-produced drama also ranks as the network’s best-ever series debut among Adults 18-49 (2.65 million) and Adults 18-34 (1.33 million).Only a sliver of Cruel Summer‘s premiere viewership comes from the series’ live linear debut (246,000 total viewers, 0.10 18-49 rating in Live+Same Day for the two-hour opener on April 20).
The multi-platform totals include delayed viewing for the premiere linear telecast (Live+7 ratings) and viewership on the Freeform app/site, Hulu and set-top box VOD in the first 7 days available.Cruel Summer eclipsed Freeform’s previous biggest debut,
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