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Cristiano Ronaldo’s Coca-Cola snub sees brand’s market value drop by billions
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evoke.ieCristiano Ronaldo has proven just how big of an influence he is on his fans after Coca-Cola’s market value dropped by a staggering $4 billion (€3.3 billion) after the footballer snubbed the famous beverage.
The incident in question took place during a Euro 2020 press conference on Monday. In video footage from the event, the 36-year-old could clearly be seen sliding aside two glass bottles of Coke that had been left out for him.
To add insult to injury, Coca-Cola is an official sponsor of the Euros 2020, a marketing move that should have seen their sales increase not decrease.
Despite the fact the fizzy drink bottles were clearly a strategic placement, the footballer almost seemed offended by the presence of the fizzy drink.
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