Dade Hayes Finance EditorTotal advertising dropped 7.2% in the first half of 2020, according to a new forecast from Magna U.S., a unit of media agency Interpublic Group, but political advertising will soften the blow in the second half.Vincent Letang, EVP and managing partner for Global Market Intelligence at Magna U.S., estimated that political ad spending will reach $5 billion, up 32% from 2016 and a new record.
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