Coronation Street have hit out at a perceived overuse of product placement in recent episodes.The ITV soap has been criticised on Reddit after one viewer pointed out an excessive amount of mobile phones all using the same ringtone.Product placement has been allowed in TV shows made for UK audiences since 2011, although regulator Ofcom applies certain rules.READ MORE: Johnny Depp completely unrecognisable in fresh-faced transformationOn a Reddit Corrie thread one user asked: “Did anyone else notice the bombardment of product placement in yesterdays episode?
So many mobile phones, all the same ringtone and two new phone shops on the street.”A secondsocial media user replied: “There's a lot of prominent EE routers and that big 'Welcome to Weatherfield' sign with their logo on it, too.”A third person added: “Remember when everyone in Corrie had Windows Phones....
when no-one had Windows Phones...”"I love it when a big 'SAME DAY DELIVERY' Argos van drives past," quipped a fourth. "It’s so blatant."Another commented: "Yeah they changed the rules on Product Placement a few years ago.
Hence why you suddenly had a Costa and a Co Op popping up."Channels screening a programme that contains product placement must include a black and white P symbol to inform viewers, while the practice is banned in children's shows, news and current affairs output.To stay up to date with all the latest news, make sure you sign up to one of our newsletters here.It is also prohibited to place products such as alcohol, tobacco, prescription medicines, foods which are high in sugar or fat and baby milk.There must also be “editorial justification” for any product placement.Ofcom guidelines state: “There must be ‘editorial justification' for a product to.
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