An ad directed by Contagion screenwriter Scott Burns will kick off New York Gov. Andrew Cuomo’s statewide “Roll Up Your Sleeves” public service campaign encouraging New Yorkers, especially those from neighborhoods where Covid has been most devastating, to get vaccinated.The spots, shot at New York City’s Columbia University Mailman School of Public Health, will appear on television and online statewide starting April 7.
The campaign comes as universal eligibility for the Covid-19 vaccine goes into effect for all New Yorkers 16 and older on April 6.Cuomo touted the campaign at an event Monday at Rochdale Village in Queens where local leaders joined him in talking up the importance of vaccines.
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