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Comcast Expects to Make Profit on Tokyo Olympics, Despite Travails

Jeff Shell Summer Olympics Brian Steinberg-Senior city Tokyo audience
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Brian Steinberg Senior TV EditorTV ratings have fallen, top athletes have dropped out and live crowds aren’t around to cheer, but executives at Comcast still believe in the power of broadcasting the Olympics.“We’ve had some bad luck,” acknowledged Jeff Shell, chief executive of Comcast’s NBCUniversal, which has the rights to telecast the sports extravaganza, during a call with investors on Thursday.

Even so, he said, “We are going to be profitable on the Olympics.”The executive’s upbeat projection comes as the company’s linear broadcasts of Olympic events in primetime have gotten off to a rough start, with ratings down as much as 30% over the first three nights from NBC’s Summer Olympics broadcast from Rio in 2016.

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