Tip Top has been around since 1958, and during all these years has seen some rather tasty new inventions - changing the way people eat.
And, the brand has really outdone itself with the launch of its brand-new 'Golden Cinnamon Donut Loaf', which is essentially cinnamon flavoured doughnuts reinvented as bread.
The new delicious loaves are now available across the nation, and shoppers can find them at their local Woolworths store, for the price of $5 per 600g loaf.
Read more on newidea.com.au