CinemaCon is supposed to celebrate the magic of the big screen and the power of the cinematic experience. Instead, this year’s Las Vegas gathering was a tense, testy affair that threatened to resurface old tensions between studios and exhibitors.
All the frustrations of the past five years, during which a pandemic and two labor strikes left the movie theater business a pale shadow of itself, nearly boiled over.
2025 has been positioned as the movie theater industry’s grand return to the glory days as cinema operators and Hollywood promising that a wave of superhero adventures, star-driven vehicles and fantasy adventures would reinvigorate ticket sales.
Instead, revenues are down 10% from 2024, as the likes of “Snow White” and “Mickey 17” flopped at the box office. Whose fault is it?
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