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China’s Mid-Autumn Festival Box Office Is Weakest Since 2014

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variety.com

Rebecca Davis editorFollowing a dismal summer, China’s box office over this year’s three-day Mid-Autumn Festival holiday hit its lowest point since 2014.Chinese citizens had to work on Saturday, Sept.

18, but enjoyed a three-day vacation for the holiday from Sept. 19-21. Cinemas are operational, but at reduced capacity due to the pandemic.The cumulative box office for the period this year was only $73 million (RMB472 million), according to Alibaba’s Beacon film data platform.

That would make it the lowest earning Mid-Autumn Festival since 2014, when theaters brought in what would convert today to $54 million (RMB350 million), despite the country having nearly 70% fewer screens at the time, according to the China Daily and historic data on.

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