China's Lunar New Year box office opened with a roar Friday. Wanda Pictures' Detective Chinatown 3 was leading the pack of seven new releases as expected.
By 3pm local time, the comedy tentpole already racked up $125 million (RMB 810 million) in sales on its way to an opening-day total in clear excess of $150 million, according to early data from Artisan Gateway.
Many local analysts now believe the film could hit $400 million by the end of the three-day weekend. Ticketing app Maoyan forecasts a full run of $912 million (5.89 billion), which would make the movie the highest grossing Chinese film ever.
Maoyan's forecasts often shift dramatically during a movie's release, but the threequel will undoubtedly be a monster blockbuster.
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