Stephen Colbert Brian Steinberg-Senior Entertainment Netflix show audience Stephen Colbert Brian Steinberg-Senior

CBS Has New Eye on Reaching Audiences Who Don’t Watch Its Programs on Regular TV

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variety.com

Brian Steinberg Senior TV EditorCBS wants to pivot from telling people it’s the nation’s most-watched TV network to making them more aware of the programs it distributes across many different screens.The network, the flagship business of ViacomCBS, wants to make sure modern viewers continue to recognize the outlet behind “Blue Bloods,” “The Late Show with Stephen Colbert” and “Survivor” as a force for big-audience entertainment.

But these days, audiences fan out across traditional TV, streaming video hubs, mobile screens and more – and TV companies need to collect them wherever they can be found.“If someone walks into a room and says, ‘Hey, you know what, I’m number one,’ you’d be like, ‘Well, thanks, you’re kind of turning me off a little.

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