CBS All Access Gets Programming Boost Ahead of Rebrand

hollywoodreporter.com:

CBS All Access is getting an infusion of new programming as it preps for a rebrand in 2021. The service will add more than 3,500 episodes from the Viacom family of networks, including BET, Comedy Central, MTV and Nickelodeon.

To accommodate the new programming, All Access will get a design refresh that places an emphasis on the different brands. The price is expected to stay the same, starting at $6 per month with ads.

ViacomCBS chief digital officer Marc DeBevoise said the plan is to build out the new All Access offering before launching the rebrand because "we want to have all the content in there." A key component of that content lineup is new original programming.