Carrie Johnson’s £485 pink dress was an unforgettable power move
telegraph.co.ukfrom £485 to £194, but Carrie may well have rented it from Hurr, where it is available to borrow for £93. And as the Johnsons bid farewell to Downing Street, it is this fashion legacy that Carrie will be remembered for.
Whatever your feelings towards the environmentalist and former Conservative Party communications director, none of us can deny that she used her position as Britain’s unofficial first lady to highlight the importance of sustainable fashion.
By the time of the Johnsons’ official wedding in May 2021, Carrie no longer bought the clothes she was publicly photographed in and had instead become the face of the rental fashion revolution.
In mark of just how significant the shift has been over the last 18 months, when news broke that Carrie had hired her appliquéd embroidered tulle gown by Greek fashion designer Christos Costarellos – which cost £2,870 to buy – from My Wardrobe HQ for £45 a day, women everywhere were stunned.
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