BTS is exiting its deal with Sony Music’s Columbia Records and Orchard distribution to partner with Universal Music Group, Variety has confirmed.
The news was first reported by Billboard; no official announcement has been made.The licensing deal will be with UMG’s Geffen division, with distribution by INgrooves.Although surprising, the move was preceded by the announcement last February of a strategic partnership between UMG and HYBE (formerly Big Hit Entertainment), including a joint-venture label, which in retrospect put the writing on the wall for this development.
UMG also distributes BTS in certain other territories, including Japan.The group had signed with Sony for domestic distribution in 2018.
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