John Robb John Armstrong Bruce Thomans David Elkabas Music Video Game Culture John Robb John Armstrong Bruce Thomans David Elkabas

Borders Blurred is a new agency aiming to create in-game music events

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www.nme.com

Borders Blurred is music journalist and musician John Robb, gaming specialist John Armstrong and industry veterans Bruce Thomans and David Elkabas.

The agency invites players to “put on your virtual wellies and dive into a music festival coming to a video game near you”.The press release says “Borders Blurred believe that the crossover between music and esports & gaming is where the exciting stuff is happening and we are the drivers and the facilitators of this brave new world.”The company has a slew of upcoming musical video game projects in mind, with bands wanting to play live esports events and an Ibiza club wanting to stream a ‘sunset party’ in a suitable game.On the new venture, Robb said: “I’ve always been addicted to the future..

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