Body-positive influencer 'suing Boohoo' for using her trademarked phrase on lingerie ads
dailystar.co.ukDaily Star's biggest headlines straight to your inbox!A body-positive influencer has claimed she is taking legal action after Boohoo used her trademarked slogan on a billboard showcased on their Instagram.Mik Zazon, from Ohio in the US, has been using the phrase ‘Normalise Normal Bodies’ to promote self love on her Instagram resulting in a large supportive community.On seeing the post from the online retail giant, she took to Instagram to explain how she had trademarked the phrase in December 2020 and felt Boohoo was trying to jump on the community has built up over the years.Boohoo’s use of the trademark was highlighted on an Instagram post featuring the ‘Normalise Normal Bodies’ slogan with a photo of a female body in underwear on a large.
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