Black-Owned Brands to Shop on Black Friday for Holiday Gifts

etonline.com:

holiday gift, and there are many meaningful reasons to shop Black-owned businesses on Black Friday and through the holiday shopping season.First, the obvious: Buying something from any retailer puts money in their pocket, which they need in order to be sustainable.

Black-owned businesses are often small businesses, so when the economy takes a hit like it has this past year, they're more at risk than massive retailers.

On the flip side, because these brands are smaller, whatever shoppers buy from them is likely to be unique and extra special.

Sure, you could grab an iPad or Apple Airpods from Walmart, but a gift made with care by a smaller, Black-owned store comes with a special touch.Plus, it's easy to help these brands create much-needed.