the cryptocurrency was launched in August with the tagline ‘The One Token That Rules Them All’.It was launched with a promotional video by Billy Boyd, who played Peregrin ‘Pippin’ Took in Peter Jackson’s The Lord Of The Rings movies.Organisers said at the product’s launch in a confusing and since-deleted Tweet: “Saruman was trying to unify Middle Earth under centralized rule where as the fellowship wanted decentralization.
Cryptocurrency is literally a decentralized network.”The Tolkien estate took legal action almost immediately via the World Intellectual Property Organization (WIPO), arguing that the cryptocurrency infringed its trademark rights to Tolkien’s name.It also said that the JRR Token website’s domain name, the now defunct.
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