There's an interesting moment in the documentary Billie Eilish: The World's a Little Blurry where singer-songwriter Billie Eilish's brother-producer-collaborator Finneas explains to his and Billie's mother, Maggie Baird, that he's been told by the label to write a hit.
The problem is that Billie, he notes, "hates writing songs in general and is … so woke about her own persona on the internet that she's terrified of anything that she makes being hated.
And her equation is that the more popular something is the more hate it's gonna get." This is the paradoxical mathematics of musical cool, as eternal as pi or the speed of light: The more fans you get, the more fans you lose.
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