IT was the reality show that changed TV – and Big Brother clearly still has big pockets. I can reveal that ITV is splashing out and building an entirely new standalone house for the long-awaited comeback.
Execs on the iconic show, which comes to ITV2 next year, have whittled down a shortlist of potential sites to three on the outskirts of north London.
Before now, ITV had been widely tipped to build a temporary set within the huge Bovingdon airfield studio space in Hertfordshire for the reboot.
A source revealed: “The network is clearly in this for the long haul and plans on a successful multi-series run with Big Brother, just like Channel 4 did back in the day. “Channel bosses don’t want to be moving locations and dealing with the often complicated rules and regulations of renting out a space.
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