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Berlin: Why the European Film Market Is a Litmus Test for the Indie Biz

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hollywoodreporter.com

A year into the coronavirus pandemic, executives setting up Zoom meetings and preparing to stream promos for Berlin's 2021 European Film Market — which kicks off Monday and runs through March 5 — are taking stock after 12 extraordinary months that have transformed the independent film industry.

Many expect the all-virtual Berlin market will be the real test of the health of the indie biz. The virtual Cannes and American Film Markets last year were abuzz with optimism and big pre-sale deals as buyers bet on a quick end to lockdown and a return to business as usual.

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