The Beijing Municipal Film Bureau has opened up applications for a first round of “specialized film industry development funding” to support local cinemas affected by coronavirus.
As its citizens trickle back to work, China is attempting to kickstart its economy again after measures to prevent the spread of the virus brought many sectors to a near standstill.
Local governments across the country are now planning steps to keep huge swathes of the exhibition industry from going belly-up, as cinemas grapple with high overheads but no audiences to bring in revenue.
The Beijing film bureau will make three categories of funds available to cinemas that apply for them before March 27, it said in a notice posted late Tuesday.
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