Bear Grylls Firm The Natural Studios Signs YouTube Adventurer Coyote Peterson

deadline.com:

Bear Grylls has looked to streaming for the next generation of adventurer talent.His company The Natural Studios, a joint venture with indie production giant Banijay, has formalized an agreement with YouTube wildlife documentarian Coyote Peterson, whose Brave Wilderness channel has 20.1M subscribers.The partnership will see him collaborate with screen adventurer Bear Grylls and The Natural Studios Co-CEO Delbert Shoopman to create IP for audiences worldwide.

Peterson and Grylls kick off of collaboration with Brave Wilderness episode titled ‘The Game of Horns,’ which is focused on the plight of Africa’s rhinoceros’ species.

Lensed in the Eastern Cape, prompts viewing to participate in their ‘Save the Horns’ fundraising initiative. Peterson created his YouTube channel, in 2014 Referred to as ‘The King of Sting,’ he became known for his encounters with the world’s most dangerous, and often misunderstood, species.

He picked up an International Emmy Kids Award in 2015 for his online series, Breaking Trail, and since 2017, has held a Guinness World Record for the most-subscribed digital account dedicated to animals.