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Audience Confidence Deepest Concern for U.K. Cinemas in Uncertain Post-Pandemic World, Survey Finds

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variety.com

Naman Ramachandran Audience confidence and increasing audiences are both venues’ deepest concern and greatest priority over the next one to three years, a survey has found.A new survey from the U.K.’s Independent Cinema Office on the continuing impact of COVID-19 across the independent cinema sector has revealed a state of uncertainty, with the deepest concern of 81% of those surveyed being audience confidence, while 87% said that their highest priority would be increasing audiences over the next one-three years, particularly those under the age of 30.

The survey was completed in late August by 133 respondents from independent cinemas, including chain, charity, for-profit venues, community venues, mixed arts venues and multiplex cinemas..

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