At 72, Twiggy is proof that older models are the most relatable campaign stars
telegraph.co.ukA post shared by didiondoc (@didiondoc)So it’s encouraging to see a slew of fashion advertisements this season featuring not just midlife models, but models old enough to draw their pension.
For customers of a similar age, there can be no greater enticement to buy the clothes. But for younger customers, too, these women are aspirational, each one an example of a life well lived.
Everyone loves a story, and in uncertain times, it’s heartening to see a familiar face gazing out from a billboard, magazine or phone screen. “I know her,” you might think, or “I grew up with her”.
And while they may not quite have had the same social media impact as when 80-year-old Joan Didion was made the face of Celine in 2015, what they do have is a synergy with the brands they’re representing.
Read more on telegraph.co.uk
