Holly Willoughby beautiful pandemic reports Holly Willoughby

As Holly Willoughby launches her own candle, here's how they became the ultimate home status symbol

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A post shared by Holly Willoughby (@hollywilloughby)“As a category, ‘Wellbeing’ is increasingly enmeshed within ‘Beauty’ and in turn, ‘Wellness’ has come to encompass the twin pillars of mental and physical health with the pandemic prompting a deeper awareness of the need to care for both: ‘health signalling’ is the new ‘humble brag’,” comments Alexia Inge, founder of Cult Beauty. “If there’s one positive to emerge from the pandemic it will be this re-prioritising of wellness – elevating it to something more than just a hobby for the affluent.”Although sales for candles have steadily risen over the past decade, they used to be the easy go-to gift for birthdays, Christmas or housewarmings.

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