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APOS: Netflix’s Bela Bajaria Pinpoints the Duality of Local Authenticity on a Global Platform

Asia Pacific Ramachandran Netflix Bela Bajaria show country

20.04.2021 - 10:09

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variety.com

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Naman Ramachandran Netflix head of global TV Bela Bajaria says that staying authentically local is key to global success for the giant streaming platform.Speaking at the opening day of the annual Asia Pacific focused APOS conference, a virtual affair for the second year in a row due to COVID-19, Bajaria said that the localization process is led by on-ground leadership.Bajaria described “extraordinary empowered, local decision makers,” who “make the decisions in their own time zone in their own country and in their own language.”Bajaria said that traditionally, Hollywood has exported stories around the world, but that model is changing. “Now what we’re doing is exporting local authentic stories and shows everywhere around the world,”.

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