Shaun White Brian Steinberg-Senior Paul Pierce Los Angeles county White city Boston film show audience Shaun White Brian Steinberg-Senior Paul Pierce Los Angeles county White city Boston

Anheuser-Busch, a Titan of Sports Ads, Launches Streaming Sports Series That’s Commercial-Free

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variety.com

Brian Steinberg Senior TV EditorOne of the nation’s most colorful sports advertisers says it plans to launch its own sports-talk show because consumers are growing wary of the commercials that have helped it capture so much attention over the decades.Anheuser-Busch and Panay Films will launch “Not A Sports Show,” a six-episode series that features host and comedian Lil Rel Howery chatting with athletes like former Boston Celtics star Paul Pierce, snowboarder Shaun White and Los Angeles Sparks WNBA player Chiney Ogwumike.

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