Nicole Kidman Billy Ray film audience pandemic Nicole Kidman Billy Ray

AMC Theatre Shells Out $25 Million for Ad Campaign to Get People Back to the Movies

Reading now: 260
variety.com

Rebecca Rubin Film and Media ReporterAMC Theatres, the world’s largest cinema chain, is rolling out a $25 million advertising campaign to encourage people to get back to the movies.To convey its message, AMC is turning to Nicole Kidman, who appears in a new commercial to wax poetic about the “magic” of the movies and that “indescribable feeling we get when the lights begin to dim and we go somewhere we’ve never been before.” The TV spots, which vary between 15, 30 and 60 seconds, were directed by Oscar nominated cinematographer Jeff Cronenweth and Tim Cronenweth and written by Academy Award nominee Billy Ray (“Captain Phillips”).The campaign’s $25 million price tag is eye-popping because it’s more money than several major Hollywood.

Read more on variety.com
The website celebsbar.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA