AMC Entertainment To Add 40 More Dolby Cinema Auditoriums In U.S. By 2027
deadline.comTop movie theater circuit AMC Entertainment plans to add 40 new Dolby Cinema auditoriums to its U.S. footprint by 2027. The new sites are the expected result of a partnership extension announced Monday as CinemaCon gets under way in Las Vegas.
The expansion follows news earlier this month that AMC plans to add ScreenX and 4DX theaters to its U.S. portfolio for the first time.
Dolby Cinema combines immersive Dolby Atmos sound with ultra-premium picture quality. The new builds will bring AMC’s total Dolby count to 200 screens, with the 40 new ones representing a 25% increase over current levels.
Exhibitors and their partners are increasingly investing in specialized and large-format forms of moviegoing, which have been over-indexing at the box office.
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