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Amazon urged by customers to 'rethink new logo' for app as design is heavily mocked

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www.mirror.co.uk

Amazon has been mocked on social media over the new icon for their smartphone app. Customers were quick to suggest that the online retailer "rethink" their design as some joked that it looked like Adolf Hitler.

The icon features the company's signature 'smile' logo as well as some blue tape at the top, as if it were a delivery box. However, there were quite a few people who thought the tape looked like something else.

A number of Twitter users couldn't help but compare it to Hitler's moustache, with one writing: "Amazon's new app logo is Hitler with a blue moustache." Someone else tweeted: "Amazon isn't pulling any punches with its new Hitler-stache logo, eh?" Another tounge-in-cheek person said: "Amazon needs to rethink this logo, or

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