Todd Spangler NY Digital EditorWarnerMedia is trying to offset the loss of about 5 million HBO subscribers who had signed up through Amazon in the U.S.
with an aggressive discount offer on HBO Max.As of Sept. 15, HBO subscriptions through Amazon Prime Video Channels officially shut down.
But WarnerMedia is angling to get those customers back: Starting Friday, those who accessed HBO via Prime Video Channels — as well as all new and returning HBO Max subscribers in the U.S. — can sign up for the premium HBO Max ad-free monthly plan at a 50% discount.The new limited-time promotion lets eligible customers get HBO Max for $7.49/month for six months; after that, the rate goes up to the regular $14.99/month.
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