Easy On Me out today and her fourth album, 30, out on November 19, hype has reached fever pitch. Within eight hours of being released this morning, the video for Easy On Me – a typical stripped-back Adele piano ballad – had been viewed 15 million times on YouTube.
Speaking to BBC Radio 2’s Zoe Ball this morning, Adele said she picked it as the first single as it had a soaring chorus and “just felt like a ‘me’ song, and after having been away for so long it just felt like that was probably the biggest part of my songs that people were waiting for.”It’s easy to see why Adele doesn’t want to tinker with a winning formula.
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