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A Powerful Breastfeeding Ad Aired During the Golden Globes—and Women Are Feeling Seen

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. “The reality is that women are blindsided by the physicality of breastfeeding—raw nipples, uterine contractions, painful clogs—no one tells you that it can be as painful as your vaginal recovery."Hirschorn continued, "It's all part of the postpartum physical experience—but it never gets any air time because the end supposedly justifies the means.

The two don't have to be mutually exclusive." NBC, which airs the 78th annual Golden Globes this year, released its own statement regarding the 30-second ad. “At NBCUniversal, we are passionate about bringing to life authentic portrayals of women and sharing their stories with people around the world,” Senior Vice President of Advertising Sales at NBCUniversal  Ann Scheiner said.

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