Deal involves non-exclusive licenses with all major Chinese DSPs and sub-publishing of Reservoir in China. The growth of streaming, both local and international repertoire, has boosted revenues in China’s recorded music market the past few years.
But publishing in China has remained a thorny challenge for songwriters seeking to generate income. Deals in the country of 1.4 billion people have traditionally involved publishers taking up-front advances to license their rights to a single streaming platform, while not being able to reach users -- or tap revenues -- from others.
And tracking metadata to determine who should be paid from streaming has proven difficult. Outdustry, a 15-person music industry services company founded in 2006, is
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