eye cream. It’s often the product I tell people they can easily leave out of their skincare routines. The skin around the eye area is thinner, but creams and serums nowadays are so sophisticated that many experts tell me they are fine to use around the orbital bone.
But while eye creams are still popular products in the UK, in a recent chat with Alexia Inge, co-founder of beauty retailer Cult Beauty, she explained that there has been a real move away from ‘matchy-matchy’ skincare routines.
That is, a serum, face cream and eye cream ‘set’, all from the same brand.Instead, her customers have been buying eye creams that deliver results tailored to their specific concern.Read more on telegraph.co.uk